The only platform you'll ever need for fine wine and spirits
Welcome to the world's leading full-service platform for acquiring, trading and managing a fine wine and spirits collection.
Latest Investment Note - Cheval Blanc 2019
Marques de Murrieta Rioja Gran Reserva 2015 (6x75cl)
While Marqués de Murrieta are best known for their legendary flagship Castillo Ygay, they chose not to produce this cuvée in 2015 meaning that all the top quality usually reserved for this wine has gone into the Gran Reserva
Durfort-Vivens 2019 (6x75cl)
As the Wine Advocate's William Kelley states, 'anyone who isn’t aware of just how good Gonzague Lurton’s wines are these days should taste a bottle' of this
Ulysse Collin Les Pierrieres Blanc de Blancs Extra Brut P16 48 Months NV (6x75cl)
A high scoring release from an estate crafting wines that are 'among the very best being produced in contemporary Champagne' in the eyes of the Wine Advocate's William Kelley
Louis Jadot Bonnes-Mares Grand Cru 2017 (3x75cl)
Vinous's Neal Martin believes this is 'one of the best' wines he has tasted from Bonnes Mares in the 2017 vintage, beating the likes of cult favourites Comte Georges de Vogüé, Georges Roumier and Dujac
Pazo Barrantes Gran Vino Albarino 2019 (6x75cl)
Representing the changing face of Albariño that left the Wine Advocate's Luis Gutierrez 'gobsmacked' and there could be no one better name doing it than one of the most famous winemaking teams in Spain
Rathfinny Blanc de Noirs Brut 2018 (6x75cl)
From a vintage in England declared by JancisRobinson.com to be 'probably the best vintage of the modern era', at only £155 per six IB this is an excellent alternative sparkling wine to Champagne
El Enemigo Gran Enemigo 2018s
A leader of the Cabernet Franc renaissance, this estate has blossomed into one of Argentina's most famous wine labels over the last decade following the success of their phenomenal Gran Enemigo range
Screaming Eagle The Flight 2019 (3x75cl)
Of all the fabulous wineries throughout California's Napa Valley, Screaming Eagle is perhaps the single most-deserving of the epithet 'cult' and with barely 48 acres under vine, they are also one of the smallest estate wineries in the region.
Gabrielskloof Elodie Chenin Blanc 2021 (6x75cl)
Voted one of Tim Atkin MW's 'Chenin Blanc of the Year', only 750 six packs of this superb value South Africa white were produced
Where to start? Acquire wines from the best producers
Domaine de la Romanée-Conti
Louis Roederer Cristal
Salon Le Mesnil
Harlan Estate Proprietary Red
Unparalleled Market Access
Cru gives you 'insider' access to the world's very finest wines and spirits. We have new release allocations of the greatest names in fine wine, plus incredible 'one off' parcels like whole Whisky casks direct from the distillery.
Unrivalled Secondary Market Trading
Cru has the widest range of products available for secondary market trading.
Our spreads are amongst the tightest, with no trading fees.
View, buy or bid on over 17,000 different wines / spirits. Sell your own wines for just 5% commission.
Start or Manage a Fine Wine / Spirits Portfolio
Cru offers a range of options to start your fine wine / spirits portfolio. And once set up, our market-leading online portfolio management tools help you manage, track or value your portfolio from your desk or phone.
Full-service features - Free, for all
Access the latest and most exclusive releases from the world's greatest estates and distilleries.
Than any other platform and accessible across all continents around the world.
Through bidding you can secure products on the primary & secondary markets at the best price.
Selling assets on Cru’s platform allows you to sell to buyers all around the world.
Portfolio management is a must for the modern collector and Cru’s is a cut above the rest.
Keep on top of your collection with the latest analysis and make informed decisions.
How to Acquire and Manage a Fine Wine Portfolio
There has never been more interest in fine wine / whisky as an alternative asset class. In this video Cru World Wine co-founder and CEO Jeremy Howard discusses the four options for how private clients can acquire and manage a fine wine portfolio. The options are: i) a self-managed "DIY" portfolio, ii) an "expert-assisted" portfolio, iii) a "managed portfolio" and iv) a "managed whisky cask portfolio". These different options are all offered by Cru World Wine. Howard also walks through some basic strategies for day to day portfolio management, and shows how cost effective it is to maintain a fine wine portfolio today. The cost of storing Cru's Recommended Portfolio is just 9bps per annum (if stored in Bordeaux). This is cheaper than storing physical gold or silver, and cheaper even that many ETFs.2 December 2022
How Fine Wine Bucked the Trend in 2022
Cru World Wine CEO Jeremy Howard shows that fine wine prices rose strongly in 2022, even as mainstream asset prices declined.2 December 2022
Why Include Fine Wine in Your Investment Portfolio? - November 2022 Update
Cru World Wine co-founder and CEO Jeremy Howard looks at the performance of Fine Wine as an alternative asset class over the previous 25 years.2 December 2022
Fine Wine in the "Tangible 20s" - An Excellent Investment for an Inflationary Decade
Cru World Wine CEO Jeremy Howard explains why Fine Wine is an excellent investment option for the 2020s and the high inflation to come.1 December 2022
Learn From Our Expertise
Cheval Blanc 2019 – Saint Émilion’s Dark Horse? Quintuple 100 Points yet Significantly Undervalued
The 2019 Cheval Blanc is the most appealing vintage on the market right now, both in terms of quality and price.
Quick Fire Interview: Gérard Bertrand
We sit down with the "King of the Languedoc" and former International Rugby star Gérard Bertrand.
The Case for Fine Wine is Getting Stronger (updated: 30/11/2022)
Cru World Wine co-founder and CEO Jeremy Howard looks at the performance of Fine Wine as an alternative asset class over the previous 25 years.
How to Build a Fine Wine Portfolio
In this short note we will take you through how easy it is to acquire and manage a find wine / spirits portfolio today.
Fine Wine Bucks the Trend in 2022
In this note we explain why fine wine prices continued to rise in 2022, and what this means for the future performance of this emerging alternative asset class.
Quick Fire Interview: Patrice Breton of Vice Versa
A quick insight from successful tech entrepreneur and avid wine lover Patrice Breton who went on to establish one of Napa Valley's top cult wineries.
Quick Fire Interview: Jorge Monzón of Dominio de Águila
We sat down with co-owner and winemaker Jorge Monzón of Dominio del Águila to discusses his recent vintages and what is exciting him in the fine wine world away from his beautiful altitude vineyards.
2021 Burgundy - Vigneron skill to the fore as yields plummet
Having returned from the annual Burgundy trip, our buying team is pleased to share their intitial assessments and some exciting finds from the forth-coming Burgundy EP campaign, vintage 2021. Although it is a vintage that saw dramatic reduced yields due to weather challenges, numerous vignerons managed to triumph the condition with their winemaking mastery.
Quick Fire Interview: Paul Roberts MS, President at Colgin Cellars
We sat down with Paul Roberts MS, president of one of the Napa Valley's most respected estates, Colgin Cellars. With extensive experience in the wine industry, firstly in hospitality having become only the 48th person in the world to become a Master Sommelier, from 2008 to 2013 he was the Estate Director for Harlan's legendary Bond estate before joining Colgin in 2013.
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