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One of the most compelling alternative assets on the market today is cask whisky. The rates of return achievable by whisky casks dwarf those of fine wine, with less risk though there is a more prohibitive cost of entry with casks starting around £3,600 (equivalent to HK$38,500 or SG$6,685) for... +Show More
One of the most compelling alternative assets on the market today is cask whisky. The rates of return achievable by whisky casks dwarf those of fine wine, with less risk though there is a more prohibitive cost of entry with casks starting around £3,600 (equivalent to HK$38,500 or SG$6,685) for newly filled barrels and hogsheads and progressing steadily up to 15-year olds at £15,000-£20,000 (equivalent to HK$161,200 - HK$215,000 or SG$27,845 - SG$37,130), at which point the value and cost can begin to truly soar.
Cru is pleased to offer cask sales from some of the finest, most sought after distilleries in Scotland with blue-chip icons Mortlach, Springbank, Laphroaig and Bowmore all attainable for the right price, while more boutique names including closed distilleries and rare single grains, offering incredible upside for comparatively reasonable sums of money.
With Cru's industry-leading automated sales platform designed for fine wine and the first in the world to be applied effectively to cask whisky, there is not where better to invest in this remarkable asset. Whether you're looking for en primeur new make casks, maturing casks with superb upside or venerably mature 25+-year-old single malts we have a uniquely varied supply chain and agile platform built upon our long-standing expertise and close contacts within the industry. +Show Less
Cru is one of the world’s leading fine wine retailers. We have experts working across the globe serving customers in over 40 different countries. We operate from four major hubs in London, Hong Kong, Bordeaux and Singapore, from which we offer advice and impeccable service through both traditional and digital channels. We are very focused on using technology to make the experience of fine wine buying more fun and convenient.
Cru is a specialist retailer. We source only the world’s very best wines and spirits and sell to a limited number of discerning buyers. We hold numerous events through which we showcase our wines and get to know our clients even better. We store a significant amount of wine for our clients and offer guidance on wine portfolio construction.
Cru offers an internationally acclaimed selection of red wine, white wine and Champagne. We help customers around the world buy wine from Bordeaux, Burgundy, Italy, Spain, the Loire and Rhone Valley and from the New World.
We stock extensive collections of the world’s finest wines, including Château Lafite, Château Latour, Château Margaux, Château Mouton Rothschild, Château Haut Brion, DRC and Penfolds.
Cru was formally launched in 2014, but our roots as a fine wine team go back to the early 1980s in the UK, and back to 2010 in Hong Kong.
Our Chairman is Mr Simon Farr: a hugely respected 40 year wine industry veteran who was involved in the founding and growth of two of Britain's most successful wine enterprises (Majestic and Bibendum).