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Massolino

Franco Massolino is the fourth generation to sit at the helm of this family run estate, founded in 1896. Located in Serralunga d'Alba, an area known for its serious and structured wines with great longevity, where Massolino largely let nature dictate the style of their Barolo (though since Franco started managing things in 1994, there is a more modern purity to the fruit of the wines). The vineyards here have largely chalky soils and sit at altitudes of 320-360 metres. The 2011 vintage is uncharacteristically plush and seductive, with plenty of immediate forward fruit. Galloni describes these wines as a "contemporary expression of traditionalism", which seems apt.

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Cru is one of the world’s leading fine wine retailers. We have experts working across the globe serving customers in over 40 different countries. We operate from four major hubs in London, Hong Kong, Bordeaux and Singapore, from which we offer advice and impeccable service through both traditional and digital channels. We are very focused on using technology to make the experience of fine wine buying more fun and convenient.

Cru is a specialist retailer. We source only the world’s very best wines and spirits and sell to a limited number of discerning buyers. We hold numerous events through which we showcase our wines and get to know our clients even better. We store a significant amount of wine for our clients and offer guidance on wine portfolio construction.

Cru offers an internationally acclaimed selection of red wine, white wine and Champagne. We help customers around the world buy wine from Bordeaux, Burgundy, Italy, Spain, the Loire and Rhone Valley and from the New World.

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