About Cru
Our Mission
Our Values
Assurance
Commitment
Fairness
Dedication
Our History
Our Team

Our Milestones
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JuneCru is conceived and funded, Jeremy Howard joins as co-founder and CEO
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NovemberBibendum Fine Wines acquired
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JanuarySlurp.asia (Hong Kong) is acquired
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AugustCru opens office in Singapore
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NovemberCru is named Best Online Retailer 2017 by Drinks Business magazine
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NovemberCru is named Best Online Retailer 2018 by Drinks Business magazine
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SeptemberCru launches world’s first fine wine trading App
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OctoberCru formally exits B2B business to focus solely on private clients
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SeptemberCru publishes fine wine’s first comprehensive Sustainability Plan
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JuneCru passes 30,000 client accounts
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NovemberCru launches dedicated YouTube channel for investment education
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DecemberCru launches ‘Managed Portfolios’ product for high-net-worth clients
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MayCru opens office in China
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NovemberCru mourns the loss of its longest serving team member Ben Collins.
Cru signs lease on office in San Francisco
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FebruaryCru exceeds US$100 million under management on our online platforms
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AprilCru opens U.A.E. office (Dubai)Cru Community goes live via a Discord Channel
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JuneCru introduces market maker/trading teamCru Markets (Beta) trading platform goes live
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AugustCru passes 36,000 client accounts
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OctoberInstant bank transfer added for UK customers


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JulyBig celebration as Cru World Wine reaches 10 years old. Special video released featuring the company’s development since 2013.Cru passes 39,000 global clients.Cru launches new process to enable clients to ‘verify’ products transferred to Cru custody.
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AugustNew mobile App launched. Huge upgrade to previous App with comprehensive functionality replicating the desktop experience on mobile App for the first time.Assets under custody on Cru platform exceeds US$130 million.