A bottle of Dom Perignon 2012 Cru Investment Research
By Jeremy Howard, CEO & Co-Founder
A bottle of Dom Perignon 2012 Cru Investment Research

  • Champagne and Burgundy have been the two best performing investment regions of the last two years.
  • Dom Pérignon has done extremely recently, but it is still reasonably priced.
  • The 'Fab Four' modern vintages for Champagne are: 1996, 2002, 2008 and 2012.
  • Dom Pérignon 2012 is comfortably the least expensive of these four vintages, and hence represents the best long-term investment value.
  • Secondary market supply is also drying up now on the 2012, with the last bits of inventory making their way through the primary market. This is always the optimal time to buy..

Champagne Challenges Burgundy for ‘Best Investment’ Region

Champagne vies with Burgundy as the best performing investment region. Over the past two years the Champagne 50 index (Liv-ex.com) is up over +60%, only just outpaced by Burgundy.

Dom Pérignon 2002 & 2008 Explode in Price

The best comparable vintages to Dom Pérignon 2012 are the 2002 and 2008. These two wines have seen their prices explode in the last two years, up +90.4 and +70.0% respectively.

The ‘Fab Four’ Investment Vintages

For investment purposes, you need to buy Champagne based on vintage, as opposed to score. Vintage perception is more important in Champagne than in any other region.

There is, we believe, clear consensus now on the ‘Fab Four’ vintages of the modern times. This is supported by the Wine Advocate vintage ratings, which put these four vintages above all others in modern times:

The "Fab Four" Best Champagne Vintages (Wine Advocate)
2012 96 Extraordinary (highest)
2008 99 Extraordinary (highest)
2002 95 Outstanding (second highest)
1996 97 Extraordinary (highest)

We have shown that Dom Pérignon is a proven investment performer. As the 2012 is already established in the hierarchy of ‘best vintages’, it is only a matter time (we believe) before the 2012 rises to the level of the other three established ‘best’ vintages (1996, 2002 and 2008):

Dom Perignon "Fab Four" Vintages
VintageScore (Wine Advocate)Price (6x75cl) in USD
2012 96+ $1,175
2008 95+ $1,400
2002 96 $1,560
1996 98 $2,460


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