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Joh. Jos. Prum

The Prum family have lived in or near the village of Wehlen in Mosel since 1156. The estate was founded in 1911 by Sebastian and has since strived and succeeded to produce German Riesling of the highest quality. The harvest is done very late; this bold trait benefits the wine which has surprising longevity.

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Cru

Cru is one of the world’s leading fine wine retailers. We have experts working across the globe serving customers in over 40 different countries. We operate from four major hubs in London, Hong Kong, Bordeaux and Singapore, from which we offer advice and impeccable service through both traditional and digital channels. We are very focused on using technology to make the experience of fine wine buying more fun and convenient.

Cru is a specialist retailer. We source only the world’s very best wines and spirits and sell to a limited number of discerning buyers. We hold numerous events through which we showcase our wines and get to know our clients even better. We store a significant amount of wine for our clients and offer guidance on wine portfolio construction.

Cru offers an internationally acclaimed selection of red wine, white wine and Champagne. We help customers around the world buy wine from Bordeaux, Burgundy, Italy, Spain, the Loire and Rhone Valley and from the New World.

We stock extensive collections of the world’s finest wines, including Château Lafite, Château Latour, Château Margaux, Château Mouton Rothschild, Château Haut Brion, DRC and Penfolds.

Cru was formally launched in 2014, but our roots as a fine wine team go back to the early 1980s in the UK, and back to 2010 in Hong Kong.

Our Chairman is Mr Simon Farr: a hugely respected 40 year wine industry veteran who was involved in the founding and growth of two of Britain's most successful wine enterprises (Majestic and Bibendum).

Cru is run by Group CEO Jeremy Howard.

About us
Cru (UK)
Eccleston Yards
25 Eccleston Place
Belgravia
London
SW1W 9NF
UNITED KINGDOM

+44 207 235 2100
Cru (Hong Kong)
22/F The Phoenix
23 Luard Road
Wan Chai
HONG KONG

+852 3590 4472
Cru (Singapore)
04-02 OUE Downtown Gallery
6A Shenton Way
Singapore 068815
SINGAPORE

+65 6914 2678
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